Per eBay’s 2012 Spring Seller Update, eBay now offers free pictures on all listings (excluding eBay Motors) effective July 2, 2012. Our eBay Calculators (both new and original versions) have been updated to reflect this change. Specifically, the Picture Count drop-downs and Picture Pack upgrade options have been removed from the calculators since pictures no longer incur fees. This completes the last of the two fee updates slated for Spring (the first occurred on May 1st and involved raising the maximum final value fee for Auctions from $100 to $250). eBay’s fees page contains this information as well.
Before this update, eBay allowed one picture for free and charged 15¢ for each additional image. The now retired Picture Pack upgrade allowed sellers to include between 1-6 pictures for 75¢, or 7-12 pictures for $1:
The Gallery Plus feature, which enhances pictures in eBay’s search results, hasn’t changed and is still charged a fee of 35¢ for listings that last up to ten days, or $1 for thirty-day fixed price listings (excluding listings in the Collectibles, Art, Pottery & Glass, and Antiques categories).